Is the ROI of a KM Project Even Measurable?
LLRX has a new article up discussing the experience of Bryan-Cave in attempting to determine the Return on Investment of a major firm-wide Knowledge Management
initiative.
First, the article discusses, from a conceptual perspective, whether the
notion of ROI even applies to a KM project. Traditionally,
ROI is easy to measure (meaning hard to fudge) with cost-saving initiatives,
such as scanning and digitizing a sub-basement full of documents, but
much harder to measure (and easier to blue-sky) with revenue-generating
initiatives, such as a marketing campaign.
Knowledge Management yields benefits, of course, which are far more
intangible even than marketing. How can one put a price tag on
such things as:
- more efficient and effective collaboration
- faster and more targeted responses to client issues
- less rote work and more high-quality work
The answer is, with a great deal of discipline.
http://www.bmacewen.com/blog/archives/2004/02/is_the_roi_of_a.html
