Monica Bay, the incomparable editor of my favorite new publication, Law Firm Inc., leads off this month with a call for firms to start identifying their senior business-side managers (Executive Directors, COO's, et al.) on the firms' websites.  One may well ask, Does this really matter?  But in what can still feel like a cultural caste system separating lawyers from everybody-else, she rightly points out that "it's the little things that matter," and from which these highly talented Type A's take their cues.

Human nature tells us what happens when one treats someone as a second-class citizen....