Does "Customer Relationship Management" (CRM) mean buying tables at the right benefit dinners?  At Winston & Strawn, it means adopting a CRM IT system.

How on earth to get lawyers to actually use it?  Install it, make its availability known, and let word of mouth do its magic.  At W&S, the CRM system was used by 10% of lawyers a year ago and by one-third of the firm today; "no one wants to be left behind."  Sounds to me like an effective motivator for Type A's.