My Princeton classmate, outstanding friend, strategic thinker par excellence, and all-around consigliere Malcolm Ryder, now with Pilot Software in Mountain View, schemed without my knowledge to get the following into the Princeton Alumni Weekly's class notes:

MALCOLM RYDER wrote to let us know that BRUCE MacEWEN, formerly CEO of legal marketing automation startup Pro/Se, has launched the online journal Adam Smith, Esquire investigating the economics of law firms, and has almost immediately caught the attention of the top industry trade magazine, The American Lawyer. See www.AdamSmithEsq.com/blog. Malcolm suggests that if you think you know about the business of law, you need to know Bruce.

Malcolm's reward is in the mail. 

In the meantime, I expect a spike in email and phone calls from lawyerly Tigers worldwide.