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October 31, 2004
"Adam Smith, Esq." In Orange and Black (Not Halloween)
My Princeton classmate, outstanding friend, strategic thinker par excellence, and all-around consigliere Malcolm Ryder, now with Pilot Software in Mountain View, schemed without my knowledge to get the following into the Princeton Alumni Weekly's class notes:
MALCOLM RYDER wrote to let us know that BRUCE MacEWEN, formerly CEO of legal marketing automation startup Pro/Se, has launched the online journal Adam Smith, Esquire investigating the economics of law firms, and has almost immediately caught the attention of the top industry trade magazine, The American Lawyer. See www.AdamSmithEsq.com/blog. Malcolm suggests that if you think you know about the business of law, you need to know Bruce.
Malcolm's reward is in the mail.
In the meantime, I expect a spike in email and phone calls from lawyerly Tigers worldwide.
Posted by Bruce at October 31, 2004 6:27 PM | TrackBackPosted to About the Site Printer-friendly version
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"Adam Smith, Esq. is, and will remain, the definitive
voice on law firm strategy."
—David
Jabbari, Global Head of Know-How, Allen & Overy
"I just don't know what the profession would do without you."
—Chairman, AmLaw 25 firm
“Constantly stunning.’—Managing Partner
"I read three things: The Wall Street Journal, The Economist,
and Adam Smith, Esq.—and I tell my partners to do the same."
—Managing Partner, AmLaw 50 firm
“You have a fascinating niche which you cover ever so much better than
does the conventional legal press.”
—Walter Olson of Overlawyered
“Required reading: Amazing.”—Venture Capitalist
"You're the brand name in law firm economics. There is no one out
there—repeat, no one—who covers this business better, or thinks about
it more creatively, than you. I tell people this guy is really, really good."
—Chair/Managing Partner, AmLaw 50 firm
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"Adam Smith, Esq.,"® an inquiry into the economics of law firms, and the maroon banner, are a federally registered trademark belonging to Adam Smith, Esq., LLC, which is partially owned and controlled by Bruce MacEwen.
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