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October 12, 2004

The Wall Street Journal Features Bruce and "Adam Smith, Esq."

Today's Wall Street Journal features an article by the engaging reporter Erin White about the perils and the promise of online background information in the context of hiring.  The headline could be, "Googling Isn't Just for Dates Any More."

Prominent in the article—and a genuinely rewarding story it is—are Bruce MacEwen and "Adam Smith, Esq.," along with my colleague on the Law Firm Research Project, Prof. William Henderson of Indiana Law School.

At my wife's ad agency, clients seeking p.r. were always asked where they ideally would like their story to run, and the standing joke was that regardless of the client, the service, the product, or the subject of the story, the answer was invariably the same: 

"The Wall Street Journal." 

Posted by Bruce at October 12, 2004 7:54 AM | TrackBack
Posted to About the Site

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