December 17, 2004
Can You Read Me Now?
Reader participation alert!
The question du jour which I'm posing to all of you, dear readers, is: Should I change the white-text-on-black-background look of the site?
Here's the story: When I first launched "Adam Smith, Esq.," I was seeking a distinctive "look and feel" to the site, and settled on this color palette because I felt it communicated a strong, bold, confident tone. From time to time, however, people have commented that it's just plain hard to read—including not incidentally my wife, who knows her fair share of art directors. Now, understand that I want to do everything in my power to invite greater readership, so if the design is off-putting, it should be changed.
On the other hand, the reason I have not changed it until now is my fear that the existing look and feel is part of the "brand equity" of Adam Smith, Esq., and not something I'd toy with lightly.
So there you have it: The polls are open (although "comments" are not). Please shoot me a quick email (as brief as "keep" or "change" is all I need) using the cunningly named "Email Me" link just to your right.
Posted by Bruce at December 17, 2004 11:26 AM | TrackBackPosted to About the Site Printer-friendly version
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