Yesterday I met Bruce Marcus, at a Starbucks outside Columbia University's main gates, a very convenient walk from home for me.  Venus even came along.  Bruce Marcus was most recently co-author of "Client at the Core," described on the leaf as "delineat[ing] the new landscape of professional services marketing and describ[ing] a new path for successfully competing in today's and tomorrow's markets."

I plan to summarize the book, chapter by chapter, in a series of future posts here (with Bruce's permission, of course!).  Chapter 1 is "If Something Can Change, It Will."  Stay tuned.