May 20, 2005
"Client at the Core:" A Serialized Book, Right Here
Yesterday I met Bruce Marcus, at a Starbucks outside Columbia University's main gates, a very convenient walk from home for me. Venus even came along. Bruce Marcus was most recently co-author of "Client at the Core," described on the leaf as "delineat[ing] the new landscape of professional services marketing and describ[ing] a new path for successfully competing in today's and tomorrow's markets."
I plan to summarize the book, chapter by chapter, in a series of future posts here (with Bruce's permission, of course!). Chapter 1 is "If Something Can Change, It Will." Stay tuned.
Published by Bruce at May 20, 2005 4:25 PM | TrackBackPublished to Cultural Considerations | Globalization | Marketing | Strategy
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