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October 27, 2005
London in Five Days
More on my London journey:
The raison d'être of the trip, as mentioned, was to meet the other partners of Edge International: That meeting was this past Saturday and Sunday at the Naval & Military Club hard on St. James' Square in London. Virtually everyone made a presentation, including me, and at least insofar as the others go, I can say at an unsurpassed level of intellectual and professional stimulation.
The scope and depth of the presentations was far too varied to summarize, so let me tantalize. One presentation focused on the cross-cultural differences among countries, always something germane for global law firms, and awareness of which is too often honored in the breach. Here's a hypothetical question:
"Which way of perceiving a company would you regard as the most “normal”:
"A. A company is a system designed to perform functions and tasks in an efficient way. People are hired to perform these functions, sometimes with the use of machinery or other equipment. They are paid for the tasks that they perform.
"B. A firm is a group of people working together. They have social relations with other people in the organization. The functioning of the organization is dependent on these relations."
Consider your answer. Ready?

I have the advantage of having seen the chart first-hand, so here's how to decode it: In the US and UK (the two bottom bars), 90% of people think the "normal" view of a company (note the question is "normal" not "desirable" or "ideal") is as a system to perform functions. But in China, Japan, and India (bars 2 through 4), roughly 80% think the normal view is as people dependent upon social relations working together. Next time you're tempted to ignore cultural differences and barge ahead assuming they'll all come out in the wash, think again.
Sincere and public thanks to all the Edge-ites who were so welcoming.
Friday morning, thanks to an introduction from Bruce Marcus, I met Nadia Cristina, managing editor of professional marketing, "the worldwide journal for marketing professional services." We talked largely about blogs in the context of professional service firm marketing, and I learned that blog adoption in the UK is like text-messaging adoption here: Almost nowhere. Americans blog; Brits text-SMS—but not the reverse. The venue was near the Bank tube stop in The City, near the "gherkin" (a/k/a the Swiss Re headquarters, designed by Sir Norman Foster).
Finally, Monday afternoon into early evening I spent nearly two of the most professionally luxurious hours I've enjoyed recently with Tony Williams, founder of the Jomati consultancy in London, and former global managing partner of Clifford Chance and, subsequently, the late Andersen Legal, where he earned the UK's Partner of the Year award in 2001 for personally seeing to it that virtually 100% of the lawyers and staff were successfully relocated to new positions elsewhere in The City after the Enron implosion brought this early experiment in MultiDisciplinary Practices to a screeching halt through no fault of its own.
Does Tony share the view that running a law firm like a business is an unprofessional approach? "Arrant Nonsense! Arrant Nonsense!" Glad I asked.
Posted by Bruce at October 27, 2005 9:36 AM | TrackBackPosted to About the Site | Cultural Considerations | Globalization | Leadership | Partnership Structures | Strategy Printer-friendly version
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