Where KM Meets Business Development Meets Existing Resources

I've writtten before about using blogs (and wikis and RSS) as knowledge management platforms in law firms, but for my Edge International presentation last week in London, I developed the following diagram which encapsulates my thinking on this:

Three of a firm's most important functions—Knowledge Management, Business Development, and use of Existing Resources—are shown as primary activities, each with some overlap with the others.  The intersections are:

• Where KM meets Business Development, "Scratching the Itch," or being able to show a client your firm's thinking on an issue they are facing at that very moment.
• Where Business Development meets Leveraging Existing Resources, "Showing You Our Thinking," which is not only the most effective but essentially the only credible way to demonstrate your firm's all-around smarts (merely reciting or asserting it cuts no mustard).
• Where Leveraging Existing Resources meets KM, "Professional Development."

Blogs support all these indispensable strategic functions, and are therefore at the universal intersection set.

Update: 1 Nov, 8:20 am Thanks, Malcolm! [A colleague's take on the above post. Best line: "A resource is an asset with a job."]

Also: Think about your firm's stored repository of knowledge as something your professionals need to be "fluent" in; and profit will follow.