"Adam Smith, Esq." Reader Survey: Please Participate

Those of you who have both long memories and who are long-time visitors to "Adam Smith, Esq." may recall that I did a Reader Survey a little over a year ago to learn more about you and your interests and how I can make the site even more valuable to you.

It's back!—and it's improved. 

For starters, everyone who completes the Survey will be able to enter (it's up to you) to win a $200 Amex gift check.  The winner will be selected at random from all entrants by our panel of impartial judges (that would be me, aided and abetted by the trusty random-number-generator function in Excel).   Why am I doing this?  I want to encourage participation and response; and I happen to be a believer in incentives (which you already knew).

If you took the Reader Survey before, I invite you to take it again.  Not only has it changed, but you may have changed as well—with a slightly different emphasis in your interests, or with a new and different Big Challenge facing your firm (I do ask about that, point-blank).  If you never took Reader Survey #1, this is your chance.  I'm fascinated to learn what you care about, so please take a moment to share your thoughts; I value them.

Rules of the Road:

• All of your information will be held strictly confidential, and I will never publish or share any individually identifiable responses.
• The survey will be open for the month of August, closing at midnight on August 31, so don't dawdle.
• It will take three to five minutes to complete, depending on how voluble you want to be in adding comments.
• A complete summary and report on the results will be available right here shortly after Labor Day—so if you don't participate, you cannot complain if there's a result you dislike.

Click here to get started.  And best of luck to all on the Amex gift check.