Report to Readers

Periodically, I feel it incumbent upon myself to report to you, Dear Reader, my indispensable audience, on what I know about the "Adam Smith, Esq." community.

So, based on reader surveys and stats logs from my hosting company, and without further ado:

  • 73% of you are in the US, 27% of you not.
    • The leading non-US countries, in order of readership, are the UK, Canada, Australia, and Hong Kong. After that it's anyone's bet, including one reader (self-reported) in Kazakhstan.
  • About 30% of you are in AmLaw 100.
  • About 55% of you are in the AmLaw 200.
  • General counsel are a minute readership: < 1%.
  • Most of the rest of you are:
    • Staff or other "non-lawyers" in law firms,
    • law professors,
    • law students,
    • the media, and
    • "non-law."
  • About 30% of you are associates.
  • About 22% of you are partners (and compare those proportions to the real world: "Adam Smith, Esq." skews towards partners).
  • Among partners, a disproportionate percentage of you are on the management/executive committee
  • Among people on the management/executive committee, a disproportionate percentage of you are managing partners.

So that's your profile.

A few other facts about the "Adam Smith, Esq." profile:

  • I started the site at the very end of 2003.
  • There are now nearly 1,000 articles (you'll hear about it when we hit that milestone).
    • And yes, I write every single word myself--with the obvious exception of guest columns, which you can count on the fingers of one hand.
  • Site traffic is about a third of a million page-views per month: A recent low might be 310,000, and a recent high might be 360,000, but a third of a million seems a fair approximation.
  • About 3,000 of you subscribe to my monthly email newsletter.

So concludes the report to readers.

Except for one last all-important question: What would you like to see more or less or different coverage of?

Please let me know. And rest assured that the editor and publisher is always in.

http://www.bmacewen.com/blog/archives/2009/02/report_to_readers.html