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February 28, 2009

Report to Readers

Periodically, I feel it incumbent upon myself to report to you, Dear Reader, my indispensable audience, on what I know about the "Adam Smith, Esq." community.

So, based on reader surveys and stats logs from my hosting company, and without further ado:

  • 73% of you are in the US, 27% of you not.
    • The leading non-US countries, in order of readership, are the UK, Canada, Australia, and Hong Kong. After that it's anyone's bet, including one reader (self-reported) in Kazakhstan.
  • About 30% of you are in AmLaw 100.
  • About 55% of you are in the AmLaw 200.
  • General counsel are a minute readership: < 1%.
  • Most of the rest of you are:
    • Staff or other "non-lawyers" in law firms,
    • law professors,
    • law students,
    • the media, and
    • "non-law."
  • About 30% of you are associates.
  • About 22% of you are partners (and compare those proportions to the real world: "Adam Smith, Esq." skews towards partners).
  • Among partners, a disproportionate percentage of you are on the management/executive committee
  • Among people on the management/executive committee, a disproportionate percentage of you are managing partners.

So that's your profile.

A few other facts about the "Adam Smith, Esq." profile:

  • I started the site at the very end of 2003.
  • There are now nearly 1,000 articles (you'll hear about it when we hit that milestone).
    • And yes, I write every single word myself--with the obvious exception of guest columns, which you can count on the fingers of one hand.
  • Site traffic is about a third of a million page-views per month: A recent low might be 310,000, and a recent high might be 360,000, but a third of a million seems a fair approximation.
  • About 3,000 of you subscribe to my monthly email newsletter.

So concludes the report to readers.

Except for one last all-important question: What would you like to see more or less or different coverage of?

Please let me know. And rest assured that the editor and publisher is always in.

Published by Bruce at February 28, 2009 1:25 PM | TrackBack
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